10 Most Exciting New Luxury Vehicles Arriving in 2023
Luxury and premium automakers have an electrifying lineup of new vehicles coming for the 2023 model year. From all-electric flagship SUVs to 1000+ horsepower supercars, these upcoming releases set new benchmarks for technology, performance and interior indulgence. Keep reading as we count down the 10 most anticipated luxury and performance models making their way to dealerships.
What Makes a True Luxury Car?
Before diving into the top new luxury vehicles for 2023, let’s examine what qualifies a vehicle for luxury or premium status in the first place. Key characteristics include:
- Supple leather upholstery, open pore wood trim and other upscale interior materials
- The latest technology like augmented reality navigation, digital instrument clusters and built-in entertainment
- Powerful yet refined engines that deliver smooth, effortless acceleration
- Compliant suspensions that provide a supple ride without excessive body roll
- Meticulous attention to detail and build quality throughout the cabin
- Brand prestige built on decades of engineering excellence
- Unique exterior styling cues and design flair
- Extensive list of standard amenities and personalization options
- Sophisticated safety systems like night vision and autonomous emergency braking
The most luxurious models offer rear seat accommodations truly fit for royalty. Now let’s see the luxury vehicles coming in 2023 that push the boundaries further.
10 Most Exciting New Luxury Vehicles Arriving in 2023
1. Mercedes-Benz EQS SUV
The electric EQS sedan won't be the only battery-powered Benz on the block for long. An SUV variant arrives in late 2022 offering room for seven, up to 300 miles of range and an optional performance model. The hypercreen dash spanning door-to-door steals the show. Expect seating comfort fit for first-class air travel.
2. BMW 7 Series
The 7 Series luxury flagship gets its most dramatic overhaul in decades. An electric i7 joins the lineup touting up to 300 miles of range. Design-wise, massive new grilles and futuristic split headlights modernize the look. For traditionalists, Alpina produces an ultra-lux B7 model with over 600 hp from its twin-turbo V8.
3. Porsche 911 Dakar
Storied off-road rallies like Paris to Dakar inspired this 911 with added ground clearance and suspension lift. It's still road legal but optimized for absorbing big hits and drifts. Porsche limits production to just 2,500 examples globally, meaning early sellouts are certain. Deliveries start in late 2023.
4. Ferrari Purosangue
After years of speculation and spy shots, Ferrari's first SUV breaks cover in late 2022. Don't call it an SUV around Maranello though, where Purosangue translates to "Thoroughbred." Details are scarce but output should rival the 812 Superfast. Maintenance costs likely approach those of the LaFerrari. Phone your Ferrari dealer now if you hope to acquire one.
5. Audi A6 e-tron
The next generation of Audi's tech-laden executive car goes fully electric in 2023. A flat floor allows a spacious, sustainable luxury interior. Look for dual-motor AWD, 300+ miles of range and ultra-fast charging. RS performance models are imminent. Avant wagon variants should also join later.
6. Rolls-Royce Spectre
Rolls-Royce makes a bold claim that this $400,000+ ultra-lux EV is the spiritual successor to the legendary Phantom. With 577 hp and 664 lb-ft of torque on tap, it's no slouch. Rolls also promises the most intelligent vehicle system ever, down to the Spirit of Ecstasy hood ornament automatically retracting at speed.
7. Lamborghini Aventador Successor
Lamborghini's next flagship supercar has huge shoes to fill following the Aventador. Rumors point to a plug-in hybrid twin-turbo V12 pumping out over 800 hp. Dramatic scissor doors and spaceship styling will distance it from Lambo SUVs roaming shopping mall parking lots.
8. Aston Martin DBX707
This year Aston Martin turns their DBX SUV into a super SUV with the brutal DBX707. An uprated twin-turbo 4.0L V8 generates 697 hp and 663 lb-ft of torque, rocketing this luxury family hauler to 60 mph in 3.1 seconds. Expect tighter handling and meaner styling to match.
9. Lotus Eletre
A 600 hp electric hyper SUV is the last thing you'd expect from Lotus. But the Eletre delivers supercar acceleration under four seconds alongside four doors and a high-tech vegan interior. Upcoming variants promise closer to 1000 hp and sub-3.0 second 0-60 sprints.
10. Alfa Romeo Duetto
Alfa's return to the US brings a modern take on the iconic Duetto Spider convertible. Retro-inspired looks, an available manual transmission and RWD handling promise to make this a driver's car. Track tuned Quadrifoglio models will sit range-topping with up to 500 hp on tap.
Most Anticipated Luxury Vehicle Redesigns for 2023
Beyond the all-new models, luxury automakers have major updates in store for existing nameplates. Here are some of the most significant luxury vehicle redesigns slated for 2023:
Cadillac Escalade - GM's large luxury SUV icon gets even more tech and lavish accommodations. Rumors suggest a possible Escalade-V high performance model packing over 600 hp. An electric Escalade variant is also expected down the line.
Mercedes S-Class - The standard of luxury sedans sees styling revisions, upgraded cabin materials and new tech. A new S580 trim debuts packing a 469 hp twin-turbo V8 with rear-wheel steering.
BMW X7 - BMW's largest luxury SUV adds design tweaks inside and out alongside more standard driver assistance tech. A new i7 xDrive60 performance plug-in hybrid model also joins the lineup.
Audi A8 - Audi's understated flagship sedan sees exterior styling revisions and an upgraded interior. A new plug-in hybrid model finally gives the A8 an electrified powertrain option.
Jeep Grand Wagoneer - The extended wheelbase Wagoneer gets more distinction from its Grand Cherokee platform mate in 2023. Plusher interior appointments and a rumored 600+ hp Trackhawk variant take luxury to new heights.
Lexus RX - Lexus gives their best-selling SUV a overhaul centered around new hybrid variants aimed at improving fuel efficiency without sacrificing acceleration. Expect expanded driver assistance tech as well.
Genesis G90 - Genesis' Mercedes S-Class fighter gets exterior dimensions enlarged for 2023 alongside interior updates like a new 12.3-inch touchscreen. A factory dual exhaust signals available V8 power.
Volvo XC90 - Volvo's three-row SUV flagship sees a revised interior and new mild hybrid engine options. Plug-in hybrid models also gain more all-electric range.
Nissan Z - Nissan's legendary sports car returns from one year off with a striking retro-inspired design and twin-turbo 400 hp V6. It promises to undercut European rivals on price while offering similar thrills.
Acura Integra - The returning Integra nameplate aims to make Acura relevant with younger enthusiasts. About 200 hp and $30,000 pricing positions it against the Audi A3 and BMW 2 Series.
Comparing the Top Luxury Car Brands
With so many excellent luxury vehicles arriving in 2023, it's useful to examine the strengths of the major luxury brand players:
- Mercedes-Benz - The inventor of luxury automobiles remains the standard for ride quality, technology innovation and brand prestige. Extensive customization and cutting-edge EVs cement the way forward.
- BMW - From the brilliantly balanced 3 Series to the luxurious 7 Series, BMW engineers vehicles for the ultimate driving experience. Athletic handling is a calling card.
- Audi - Audi conveys understated elegance through exceptional design and assembly quality. Quattro AWD makes Audis surefooted in any conditions. Interiors feature industry-leading tech.
- Lexus - The luxury arm of Toyota combines sublime craftsmanship with world-renowned reliability. Cabins are sublimely quiet. Hybrid models achieve remarkable fuel efficiency without sacrifice.
- Porsche - No automaker fuses daily drivability with track-capable performance like Porsche. Timeless silhouettes encapsulate prestige and exclusivity.
- Tesla - The EV upstart brings instant, silent acceleration and a minimalist yet high-tech experience. Over-the-air updates add capabilities over time. Quality concerns remain.
- Genesis - Hyundai's fledgling luxury division undercuts competitors on pricing while including lots of equipment. The concierge service pampers owners. Style lags behind Germans somewhat.
- Volvo - Sweden's understated luxury brand emphasizes advanced safety and efficient powertrains. Comfortable, supportive seats complement tranquil cabin ambience.
Key Factors When Choosing a Luxury Car
With so many excellent luxury vehicles now available, choosing the right one for your needs requires careful consideration:
- Performance - Make sure the engine, transmission and chassis provide effortless acceleration and composed handling. Test drive top contenders.
- Comfort - Luxury vehicles must pamper occupants with plush seating, supple suspension systems and whisper quiet cabins.
- Safety - Look for top crash test ratings and the latest advanced driver assistance systems.
- Technology - Cutting-edge tech like augmented navigation, digital dashboards and advanced voice controls should be available.
- Utility - Confirm the car provides ample passenger and cargo space for your lifestyle.
- Quality - Scrutinize fit and finish inside and out. The best feel substantial and flawlessly assembled.
- Ownership Costs - Consider purchase price, expected fuel costs, insurance rates and projected maintenance expenses.
- Brand Prestige - The most iconic luxury car brands carry prestige that makes ownership an exclusive experience.
Prioritizing the attributes that matter most to you ensures your 2023 luxury car meets your needs. Test driving top contenders is a must.
Standout Interior Design Trends
Many of the most exceptional luxury vehicles arriving in 2023 preview emerging interior design trends:
- Curved touchscreens and glass displays provide a clean, modern aesthetic
- Augmented reality navigation systems overlay helpful graphics onto live camera views
- Interior ambient lighting offers a spectrum of hues to match mood and style
- Sustainable open pore wood trims add organic flair
- Metal and glass switchgear provide substantial tactile feedback
- Leather upholstery, wrapping every surface imbues a sense of luxury
- Power adjustable rear seats with heating, ventilation and massage ease long journeys
- Head-up displays grow larger and more advanced, moving driving data into your sightlines
- Gesture controls allow occupants to point and swipe to control infotainment features
Standout Exterior Design Trends
New luxury vehicles make visual statements outside as well through:
- Signature grille designs that dominate the front fascia
- Smoother exterior surfacing utilizing active grille shutters and air curtains
- Thin LED lighting signatures front and rear for sophisticated style
- Two-tone exterior colors to provide customization and contrast
- Ambient exterior lighting for safe illumination and rolling works of art
- Power-closing doors, hoods and liftgates make operation seamless
- Power running boards deploy automatically to ease cabin access
- Blacked-out trim elements for sporty flair
- Wheels spanning up to 24 inches in diameter make a huge visual impact
- Electric charge port doors integrate seamlessly when not in use
Standout Connectivity and Tech Features
Automotive technology pushes boundaries with every model year. Here are some impressive innovations available:
- Over-the-air update capability enhances apps and vehicle features remotely
- Phone-as-key functionality turns smartphones into virtual keys for convenience
- AI-powered voice assistants understand natural voice commands
- Driver monitoring systems ensure drivers remain attentive on the road
- Panoramic glass roofs bath interiors in natural light
- Head-up displays with augmented reality place data directly in your eyeline
- High resolution cameras and cleaning systems provide surround views
- Zonal climate control maintains personalized temperatures
- Next-generation 3D audio systems individuate sound for each seating position
- Built-in gaming systems transform rear seats into a rolling arcade
- In-vehicle app stores allow new capabilities on demand
- 5G connectivity and WiFi hotspots keep everyone connected
Standout Performance and Drivetrain Technology
Cutting-edge powertrains push output and efficiency to incredible levels:
- Gas-electric hybrid and fully electric powertrains increase power and efficiency
- Advanced AWD systems and torque vectoring sharpen handling
- Air suspension and active anti-roll bars reduce body motions for flatter cornering
- Electro-hydraulic brakes with brake-by-wire modulation provide precision stopping power
- 48-volt mild hybrid systems add torque assistance and cut consumption
- Forced induction twin-turbo V6 and V8s make big power from smaller displacements
- 10-speed and higher automatic transmissions optimize gearing for every situation
- 800+ horsepower variants turn luxury vehicles into supercars
- Rear-wheel steering tightens turning circles and makes vehicles feel smaller
- Adaptive shocks and active suspension systems tailor compliance to conditions
- Carbon fiber construction sheds weight for better acceleration, braking and handling
- Dynamic torque vectoring sends each wheel the ideal amount grip
With such incredible advancements arriving year after year, the future for luxury vehicles looks bright indeed. Now is a fantastic time to experience automotive indulgence and innovation at the highest levels.
FAQs
What is the best luxury car brand?
Mercedes, BMW, Audi, and Lexus consistently top rankings for quality, performance, and owner satisfaction. Personal preference for specific strengths like Mercedes prestige or Lexus reliability drives most decisions.
What luxury cars hold their value best?
Porsche, Land Rover, Mercedes G-Wagon and Toyota Land Cruiser traditionally lead luxury resale value. Trucks and SUVs fare better than sedans. Limited editions also hold value well.
What is the most reliable luxury car brand?
Lexus has the best track record for reliability including best engine reliability as rated by Consumer Reports. Infiniti, Acura, Genesis, and Buick also fare well.
What luxury cars have the best deals right now?
BMW, Jaguar, Lincoln, Volvo and Cadillac tend to have the highest discounts and incentives. You can often negotiate 10%+ below MSRP on models like the BMW 5 Series and Volvo XC90.
What are the best used luxury cars?
Top used luxury models combine reliability, value, and ownership satisfaction. The Lexus ES, Acura MDX, Audi A6, BMW 5 Series, and Genesis G80 get recommendations as smart pre-owned luxury purchases.
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