Cadillac Celestiq Pricing Set at $340,000, Surpassing Expectations

Cadillac has revealed that the upcoming Celestiq sedan will start at an MSRP of $340,000 before options, substantially higher than originally anticipated. Buyers can extensively customize their Celestiq, likely pushing the final price even higher.

Celestiq Base Price and Positioning

When first announced in 2022, Cadillac suggested the Celestiq would be priced around $300,000. The now confirmed $340,000 base positions the Celestiq:

  • At the pinnacle of the Cadillac lineup, above the Escalade
  • As an aspirational flagship meant to showcase Cadillac's luxury capabilities
  • As a Rolls-Royce/Bentley competitor with full customization
  • Potentially above a loaded CT6, Cadillac's last ultra-luxury sedan

The high price point makes this the most expensive Cadillac in decades and represents a push further into the ultra-luxury segment.

Personalization and Options Will Likely Increase Price

While $340,000 represents the starting MSRP, most Celestiqs will likely sell for much more once options and customization are added:

  • ** Bespoke personalization** - Unique color and trim choices tailored to each customer
  • Custom detailing - Hand-crafted decorative elements like 3D printed bits
  • Premium materials - Expensive leathers, woods, metals per customer spec
  • High-end options - Advanced tech features, luxury amenities

With Cadillac encouraging customization, $400,000+ sale prices would not be surprising for heavily personalized examples.

Production and Sales Volume Will Be Very Limited

In keeping with its exclusive positioning, Cadillac is hand-building the Celestiq in very small numbers:

  • Low-volume production - Will be hand-assembled at GM's Global Tech Center
  • Cottage industry approach - Crafted in small batches versus mass production
  • Limited to 500 units - Ultra-exclusive model availability

Celestiq will be more like a coachbuilt vehicle than a mass manufactured car. This adds to the exclusivity and justifies the high price.

Celestiq Buying Process Focuses on Personalization

Cadillac is emphasizing the individualized design process:

  • One-to-one buying experience - Dedicated concierge guides each customer
  • Direct work with designers - Customers consult with Cadillac designers
  • Personalization center - Facility for buyers to specify options
  • Vehicle rendering - Customers see their unique Celestiq digitally rendered

This consultative process lets buyers tailor every detail, an expected service at this price point.

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Celestiq Exterior and Interior Details

The highly customized Celestiqs will be based on a sedan with:

  • Striking fastback exterior design language
  • Spacious four-seat interior layout
  • Latest Cadillac technology like LED displays
  • All-wheel drive performance from electric motors

Exteriors can be personalized with unique colors, materials, and details. Interiors offer multiple configurations and nearly unlimited customization of colors, materials, and accents.

Unique Positioning Could Lead to High Demand

The Celestiq occupies an unusual space in the luxury market that could fuel demand:

  • Ultra-luxury American sedan unlike anything currently offered
  • Electric competitor to Rolls-Royce and Bentley
  • Custom-built nature attracts affluent buyers
  • Strong initial interest among dealers and buyers

Cadillac is confident the Celestiq will appeal to luxury buyers looking for something entirely unique.

Frequently Asked Questions About the Celestiq

When will Celestiq deliveries begin?

Cadillac has not announced a precise on-sale date, but customer deliveries are expected to start in 2023.

How large is the Celestiq?

It is a large sedan with a wheelbase similar to the CT6, Cadillac's past flagship model.

What powers the Celestiq?

It features an all-electric propulsion system with all-wheel drive provided by multiple motors. Range and power details are still to be announced.

How much personalization is possible?

Nearly every exterior and interior element can be customized, allowing each Celestiq to be bespoke.

Where will the Celestiq be built?

Production will take place at GM's Global Technical Center in Warren, Michigan in a specialized hand-crafting facility.

Key Takeaways on the 2023 Cadillac Celestiq

  • Base MSRP set at $340,000, higher than originally expected
  • Personalization will push many examples past $400,000
  • Ultra-low volume production capped at 500 units
  • One-on-one buying process with heavy customization
  • Spiritual successor to past bespoke Cadillac models
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