What is the Cost of Rolls-Royce in 2023?
The Rolls-Royce brand is synonymous with luxury and prestige in the automotive world. The British car manufacturer produces some of the most exclusive and expensive vehicles available today. If you have asked the question "What is the cost of Rolls-Royce?", then you understand these hand-crafted machines don't come cheap.
Rolls-Royce operates at the very pinnacle of the luxury car market. The high price reflects the extreme attention to detail, bespoke craftsmanship and potent performance packaged into every Rolls-Royce model. These opulent autos appeal to the world's most affluent consumers and elite collectors.
But exactly how much does this level of luxury cost? Let's examine Rolls-Royce pricing across their current model range and what factors make them so pricey.
Overview of Rolls-Royce Model Lineup
Rolls-Royce currently produces three core vehicle models:
- Phantom - Flagship sedan that serves as the marque of luxury
- Ghost - Mid-size luxury sedan combining elegance and driver focus
- Cullinan - Large luxury SUV named after the world's largest diamond
- Dawn - Luxurious four-seat convertible coupe
- Wraith - Grand tourer coupe blending power and refinement
Models like the Phantom and Ghost are available in extended wheelbase versions offering even more rear passenger space and opulence. The Dawn convertible was introduced in 2016 as Rolls-Royce entered the premium drophead segment. Bespoke customized versions of any model can also be commissioned.
This core lineup comprises Rolls-Royce's new vehicle offerings with pricing starting around $300,000 and rapidly escalating from there. In addition, the brand provides servicing, repairs and restoration for vintage Rolls-Royce models through its Provenance program. Let's take a deeper look at pricing and positioning for each current production car.
Rolls-Royce Phantom Overview and Pricing
The Phantom is nothing less than an icon, serving as Rolls-Royce's flagship model for nearly a century since its 1925 debut. Now in its eighth generation, the Phantom represents the very best of Rolls-Royce design, engineering and craftsmanship.
Pricing for the latest Rolls-Royce Phantom ranges between $455,000 to over $600,000 MSRP.
Key attributes of the Phantom include:
- Distinctive, imposing design and iconic Spirit of Ecstasy hood ornament
- Hand-built V12 engine with 563 horsepower and 664 lb-ft torque
- Smooth, hushed ride using air suspension and sound insulation
- Bespoke interior materials and details, rear Theater Configuration seating
- Advanced tech including night vision and alertness assistant
- Approximately 11 mpg city / 19 mpg highway fuel economy
The Phantom is all about providing the pinnacle of luxury to the four occupants inside its spacious cabin. With abundant power on tap, it wafts along effortlessly thanks to its air suspension and rear-wheel steering. The Phantom comes close to offering a private jet experience on the road.
An extended wheelbase version of the Phantom is also available starting around $498,000. The extended model adds 290mm of rear legroom for even more comfort and space. Virtually every Phantom is customized to the owner's preferences through the Rolls-Royce Bespoke program.
Rolls-Royce Ghost Overview and Pricing
Slotting in below the Phantom flagship, the mid-sized Rolls-Royce Ghost debuted in 2009. It serves as the entry point to the Rolls-Royce experience with slightly less opulence but more driver-focused handling.
The latest generation Rolls-Royce Ghost has a base MSRP of $332,500 in the United States.
Key Ghost features include:
- Distinctive yet less imposing "post-opulent" design
- 6.75L twin-turbo V12 producing 591 horsepower, 627 lb-ft torque
- Four-wheel steering and all-wheel drive enhances handling
- Luxurious interior with fine leather and wood veneers
- Advanced sound insulation for trademark Rolls-Royce serenity
- Approximately 12 mpg city / 20 mpg hwy fuel economy
The Ghost brings a more modest, minimal Rolls-Royce elegance blended with stronger driving dynamics catering to owners who are likely to spend more time behind the wheel themselves. An extended wheelbase Ghost is also available for added rear seat room.
Rolls-Royce Cullinan Overview and Pricing
The Cullinan SUV launched in 2018 as Rolls-Royce's first entry into the ultra-premium SUV segment. It combines luxury with an all-terrain capable package.
Base pricing for the Cullinan starts at $335,000, making it the least expensive current Rolls-Royce model.
Key details on the Cullinan include:
- Commanding SUV silhouette with signature Rolls-Royce styling
- All-wheel drive and adjustable air suspension enables off-road use
- 6.75L twin-turbo V12 putting out 563 hp and 627 lb-ft torque
- Opulent interior appointments with multiple display screens
- approximately 12 mpg city / 20 mpg hwy fuel economy
- Towing capacity up to about 7,700 lbs
The Cullinan delivers Rolls-Royce luxury in a go-anywhere capable SUV form factor. It engages driving enthusiasts as a Rolls-Royce that can keep up with their active lifestyle pursuits.
Rolls-Royce Dawn Overview and Pricing
Representing Rolls-Royce's first convertible in decades, the sumptuous Dawn debuted in 2016 at a starting price of $346,300.
The four-seat Dawn convertible coupe highlights include:
- Elegant soft-top convertible styling with rear-hinged coach doors
- 6.6L twin-turbo V12 generating 563 horsepower and 575 lb-ft torque
- ZF 8-speed automatic transmission
- Comfortable heated/cooled seats with premium leather
- Approximately 12 mpg city / 20 mpg hwy fuel economy
- Sophisticated suspension for smooth cruising top down or up
The Dawn brings four-seat open top motoring to the Rolls-Royce brand in a beautifully styled personal luxury convertible - an indulgent Grand Tourer for taking in the world's finest scenery.
Rolls-Royce Wraith Overview and Pricing
Representing the most driver-focused motor car from Rolls-Royce, the Wraith coupe blends power and speed with trademark luxury starting at a base MSRP of $372,000 in 2023.
Key performance attributes of the Wraith include:
- Aggressive fastback coupe styling with iconic Spirit of Ecstasy
- 6.6L twin-turbo V12 producing 624 horsepower and 590 lb-ft torque
- 8-speed ZF automatic transmission
- 0-60 mph acceleration in 4.4 seconds
- Top speed electronically limited to 155 mph
- Approximately 13 mpg city / 21 mpg highway
The two-door Wraith provides a uniquely menacing Rolls-Royce form that has appeal for collectors and enthusiasts who want a more exciting, engaging driving experience from the storied Rolls-Royce brand.
What Factors Impact the Cost of a Rolls-Royce?
The base MSRP prices quoted only scratch the surface of what most Rolls-Royces end up costing. There are numerous factors that quickly drive up the price from the starting point:
- Bespoke customization - Virtually every Rolls-Royce gets customized via the brand's Bespoke program with unique color schemes, materials, interior details, and more. This can easily add six figures to the price.
- Options - Additional options like extended leather, premium audio, 21" wheels, head-up display, and rear entertainment packages add up quickly.
- Taxes - Sales tax, luxury taxes, gas guzzler taxes, etc. tack on additional fees that vary by state. Total tax can range from 8-10% on top of the vehicle price.
- Dealer markup - Given high demand and short supply, most dealers tack on premiums above MSRP that can add tens of thousands.
It is not uncommon for a Bespoke customized Rolls-Royce with options and taxes to carry an on-road price approaching or exceeding $500,000 - even when starting with a base model in the $300,000 range. The sky is really the limit when it comes to equipping a Rolls-Royce.
How Rolls-Royce Prices Compare to Top Luxury Competitors
To put Rolls-Royce pricing in perspective, here is how they compare against other high-end luxury vehicles:
| Model | Base MSRP |
|---|---|
| Bentley Bentayga | $177,000 |
| Lamborghini Urus | $230,000 |
| Porsche 911 Turbo S | $205,000 |
| Ferrari Roma | $222,000 |
| Mercedes S-Class | $110,000 |
| BMW 7 Series | $93,000 |
| Audi A8 | $88,000 |
Rolls-Royce competes among the elite tier of luxury automakers like Bentley and Lamborghini. However, the intense customization and premium detailing elevate Rolls-Royce pricing to start where many competitors top out. The brand caters to a rarified ultra-wealthy clientele in a league of its own.
FAQs
What is the most expensive Rolls-Royce model?
The Phantom is Rolls-Royce's flagship model and most expensive vehicle in the standard model range with MSRP starting around $455,000. However, the bespoke customization process enables essentially any Rolls-Royce to run well over $1 million with enough personalization.
Why are Rolls-Royces so much more expensive than other luxury cars?
Rolls-Royce spares no expense with absurd attention to detail, artful hand craftsmanship, and exotic interior materials found in no other vehicles. Each model is essentially customized to a client's wishes. The small production volumes also increase costs.
Which celebrities own Rolls-Royce cars?
Rolls-Royce has many famous owners including business moguls, royal families, politicians, musicians and athletes such as Jay Z, Post Malone, Drake, Tom Brady, Elvis Presley, Queen Elizabeth II and more. The brand has a long list of high-profile collectors.
What is the most affordable Rolls-Royce?
The "entry-level" Ghost typically carries the lowest starting MSRP at around $332,500. However, most Rolls-Royce models ultimately sell for well over $500,000 after options, taxes, and dealer markups are added to the initial price.
How much would it cost to customize a Rolls-Royce Phantom?
Rolls-Royce Bespoke customization options for a Phantom are virtually endless. Typical amounts spent on customizing interior details, paint colors, upholstery, wheels, wood veneers, etc. range from $150,000 up to $500,000+ for uniquely extravagant requests.
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